Barnes & Noble and Microsoft Form 'Newco'—A New Chapter for Ebooks
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BN has struggled in latest years and the infusion of $300 million from Microsoft will only help shore up the Nook platform and allow for further innovation (most very likely based on some form of MS Windows operating system). On April 30, 2012, Microsoft (MS) and Barnes & Noble (BN) announced the end of their continuing litigation and a joint partnership to further develop the Nook and ebooks lines. BN gains stability and the chance to yield fruit Nook into a true contender in the ereader and ebook marketplaces against giants Amazon and Apple. a strategic partnership in a new BN subsidiary, which will develop intensify upon the history of strong innovation in
digital reading technologies from both companies. 6% stake in the new company and plans to number a Nook application in its upcoming 2012 Windows 8 release. In the device marketplace, MS needs to re-assert the Windows marque, in an area dominated by Android and Apple&rsquo. For MS, after missing out on much of the internet and social media trends, this offers a come about to capture a segment of the ereader, apps, and tablet markets&mdash. In making this deal, MS gets its foot in the door to ebooks, tablets, and etextbooks. The new essence, now called Newco, will include BN&rsquo. Until details of the new company and partnership are announced or become apparent, it is difficult to forewarn the vitality or direction this may take the companies, the industry, or the products.
Source: InfoToday.com