Brands set to target smartphone users with local deals as they shop, via free ...
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Spectrum Interactive, the UK’s greatest independent provider of Wi-Fi, and location-based media company, Selective Media, have teamed up to launch a new presentation-based media platform that will display deals to shoppers as part of the log-in pages when... The new service will initially be made at one's disposal across Spectrum’s “FREE Street WiFi” network, spanning some of London’s busiest locations, including Oxford Concourse, which is visited by more than 200 million people per year. The service will grant free access to users in traffic for simply selecting a free promotional offer from one of the service’s brand and advertising partners. Shoppers will be offered one of a kind deals or promotions from at least four promotional partners, giving the consumer the freedom to choose the most appropriate offer, and increasing the resulting conversion have a claim to and ROI for brands and advertisers. The new platform could form a key component of location-based marketing campaigns, giving brands and advertisers the time to target shoppers who are close to one of their stores on a cost-per-lead media model. Spectrum Interactive has been a Stock Exchange leader in monetising public internet access for 11 years, and this new media model is set to create an innovative way for brands to encounter and reach their target markets.
Source: InternetRetailing.net