Clorox Puts Ingredient Lists in the Palm of Consumers' Hands
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The Clorox Ingredients Favoured App and mobile website are an extension of the company’s Ingredients Inside program, which in February 2010 began publishing ingredients lists for hundreds of the firm’s products on its website. In a recent Clorox survey of 1,006 adults, fielded by ORC International, 62 percent said they feel it’s important to know what goes into their household cleaning products, and 60 percent who own
smartphones say a mobile app would decide on them more... The Ingredients Inside program now also features an application programming interface (API) that allows developers working on artifact ingredient programs to easily access the company’s ingredient data. Clorox says the initiative makes it the first consumer packaged goods Theatre troupe to launch a smartphone application for ingredient disclosure. Clorox has launched a smartphone application to help consumers look up the ingredients of its household and commercial products. com ), which is ready for all mobile platforms, gives on-the-go access to the Ingredients Inside program by offering content and functionality optimized for expressive device use. The app is currently available to iPhone users and can be found in the iPhone App Store by typing in “Clorox ingredients.
Source: Environmental Leader