Macworld/iWorld Draws Big Crowds, Even Without a New iPad in Sight
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Regardless of some complaints about a deficiency of freebies, giveaways, and tchochkas, many attendees were buying new products on the spot (unlike B2B trade shows such as CES , Macworld has turned into a consumer shopping regardless, where you can actually... the show floor was full on Thursday and the aisles were crowded with folks checking out new software and hardware accessory gadgets from Apple's partners. Anticipating 20,000 attendees (about the same as last year) the show sponsored by IDG Just ecstatic Expo continues to survive, despite the withdrawal several years ago of Apple Corp. With no Apple and no big new product announcements this year, what did the attendees absolutely say about the show. In response, Macworld has shifted its focus from business-to-business volume selling to attracting consumers who are fans of Apple's Mac, iPad, iPhone, and iPod get hold of-ups. One vendor even told us that attendees seem more interested in buying than they did last year. With that in mind, this year's show now features just the gauge slate of new product rollouts and conference sessions, music mini-concerts, an iPhone film birthday, and several art galleries including a display of cells from early episodes of... In off-the-cuff interviews with us on the floor, several needle-shaped to the lack of any "tent-pole" products -- such as the rumored next-generation iPad or the iPhone 5 -- to give the show a center of momentousness.
Source: Notebook Review