Affluent Males Spend Up To $30K Annually Online
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Top sites visited again include Amazon, Yahoo, Google, eBay, MSN, Bing and AOL. It turns out men outpace spending for luxury items online compared with women, according to the iProspect reflect on "The Affluent Male: What His Online Behavior Can Teach. Findings from the study reveal a. Some 91% access a PC at least once regularly, while 77% have a mobile smartphone and 50% a tablet. Some 40% of respondents shop online at least twice weekly, and those who purchase multiple times spend in excess of $30,000 annually. While the majority of purchases are made on PCs, affluent males do more than inquire into products on mobile devices.
Source: MediaPost Communications